History of Fashion

OVERVIEW The Ancient Middle East: 3500-600 B. C. Mens: Aprons worn as a separate item that cover the gential area and are worn over a skirt or some other garment, or over a loincloth and under a skirt. As being made of one or more pieces of cloth attached to a belt, sash, or band that fastens around the waist. 1470 – 11th century B. C. Womens: Tunic is any of several types of garment for the body, usually simple in style, reaching from the shoulders to a length somewhere between the hips and the ankles.The earliest tunics seem to have been made out of linen and that in some areas tunics first appeared just after wool came into use. 2500 – 1000 B. C. The Etruria and Rome: 800 B. C. –A. D. 400 Mens: Paludamentum was generally crimson, scarlet, or purple in color or sometimes white. It was fastened at the shoulder with a clasp, putting on the paludamentum was a ceremonial act on setting out for war. C. 800-200 B. C. Modern Influences: Versace, etc. Womens: Himation was a type of clothing in ancient Greece. It was usually worn over a chiton, but was made of heavier drape and played the role of a cloak.The himation continued into the Byzantine era, especially as iconographic dress for Christ and other figures from Biblical times, although it appears still to have been worn in real life. C. 800-200 B. C. Modern influences: San Patrick, etc. Conclusion In turn of this project, I really enjoyed it because I choose two style of ancient clothing I love; Rome and Egypt. The tunic is the basic style of clothing that’s very versatile that can be made worn by men, women and children. I like that when Rome gave the tunic an extra edge by either added silk and meaning to wearing it in certain ways like for higher class to the poor and giving omen a certain look when they’re wedded. The paludamentum was my second favorite because I love the gladiator war style look that brings to the masculinity of the man. The modern influence of Versace grea tly brought that back when it was disappearing from the world. The two other pieces I choice were just stand by choices that I feel that can greatly complement each of the other garments. References Tunic, Apron, and Himation Definition: http://digitalbookshelf. artinstitutes. edu/#/books/978-1-60901-215-1 Paludamentum Definition: http://ancienthistory. about. com/od/clothing/g/011011-Paludamentum. htm Photos: http://symbolankh. evhub. com/img/upload/c-hm-thutmose-shadow. jpg http://www. fibre2fashion. com/industry-article/17/1615/contemporary-fashion-from-the-land-of-pharaohs3. asp http://www. versace. com/en/women-fashion-and-accessories/ss-13/fashion-show-collection http://www. weddinginspirasi. com/wp-content/uploads/2010/04/2010_san_patrick_wedding. jpg http://www. fashion-era. com/images/100_bc_ALLancient_history/bwlotus. jpg http://karenswhimsy. com/public-domain-images/ancient-roman-army/images/ancient-roman-army-4. jpg http://www. shutterstock. com/pic-46840795/stock-photo- neo-classical-women-like-goddess-in-roman-clothing. html

Hope And Help Charitable Trust Education Essay

My squad members and I prepared a undertaking to organize a charitable administration known as Hope and aid charitable trust. It is an administration being run to assist and favor the aged people, new migrator to happen occupations, cut down communicating barriers between the communities by learning them communicating accomplishments. I have a complete squad full of accomplishments that can execute their different responsibilities to run the administration swimmingly. My squad used assorted techniques such as SWOT analysis, BCG matrix, fish bone analysis, Giant chart etc. I used my experience and accomplishments to finish my undertaking and even I used my accomplishments to assist my squad members whenever required at assorted stairss to finish the undertakings. I helped in raising some financess besides for my squad, assorted other beginnings were used to raise financess to run into our disbursals. Some of the services were rendered free of cost that is voluntarily by our squad members. Time agenda was managed in conformity with in convenience of all of our squad members and clients. Assorted groups were formed to give best services. A through research was done on how to run the complete undertaking. Assorted other groups and administrations were contacted and consulted to run our trust swimmingly. The jobs we faced were studied and discussed with in our squad and if required with other expertness besides for acquiring good consequences. I personally helped with my suggestions to my squad members to work out the jobs on my experiences I had in past such as raising of financess, organizing transit, and I took myself inaugural to happen solution when of all time my squad was stuck on any issues. I used my past experience in making the decisions excessively.IntroductionI would wish to present that I have been assigned group figure 3. My group includes 5 members including me. We all divided our undertaking into little parts of responsibilities to do it easy and convenient. My group members are Kulwindr kaur, Hardeep kaur, Jaskarn Singh, and Harpinder Singh. I worked on issues related to different civilizations of communities. I have experience of different civilizations of different provinces as I have lived in assorted parts of my state. I am cognizant of the behavior of different people, their imposts, some of their wonts, their beliefs, festivals etc. My experience helped my squad member ‘s batch to finish this survey.Purpose of surveyThe applied direction is to research our accomplishments and use them in pull offing a undertaking or undertaking assigned to us. I have decided to organize and pull off an administration that will assist assorted community people. The undertaking is approximately, how to run a societal and welfare administration known as HOPE AND CHARITABLE TRUST. It ‘s chief aim is to assist the society seniors and new immigrant reachings. The survey was completed to organize a charitable administration. The chief aims of administration are to favor the aged people, assist new migrator to happen occupations, cut down communicating barriers between the communities. We are a complete squad of 5 members including me with their different responsibilities to run the administration swimmingly. We used assorted techniques such as SWOT analysis, BCG matrix, fish bone analysis, Giant chart, college tutorial notes and our experiences etc to finish this survey. I suggested my squad to organize the fund from assorted beginnings to run into our disbursals. Some of the services were rendered free of cost, voluntarily by our squad members. Time agenda was managed in conformity with in convenience of all of our squad members and clients. Assorted groups were formed to give best services. A through research was done on how to run the complete undertaking. Assorted other groups and administrations were contacted and consulted to run our trust swimmingly. The jobs we faced while finishing this undertaking were studied and discussed with in our squad and if required with other expertness besides for acquiring good consequences. I expressed my positions on my experience to happen better solutions. I experienced that communicating is greatest barrier that should be sorted out with in different communities and civilizations of different people. It is about to do their life easy by learning them the needed degree of English. Making them cognizant about how to pass on with other community people. Some cognition of their vicinity, local country cognition so that they can travel about and run into their basic demands such as library, infirmary, coach Michigans, Parkss nearest shopping country etc. To transport on these activities my group of experts was assigned assorted responsibilities to execute to make our end. We divided our responsibilities in little parts such as from roll uping informations, reaching the people, garnering information about what will be their basic demands, pull offing the clip, discoursing between all of my squad members about the jobs, seeking suggestions on assorted subjects and so making to decisions etc. Every squad member ‘s sentiment was considered and listened exhaustively and so compared with other sentiments to make effectual decisions. Family members of the aged people and childs were contacted to derive their consent and guarantee them that privateness will be maintained if required. I suggested to ask for assorted other trusts to take part so the societal work for world can be carried easy and every one in society can profit organize it. Hardeep and I approached local newspapers and requested to publicize the events we are transporting. Even other authorities and economical bureaus were requested to supply some support to transport on our administration activities and fund were raised signifier other beginnings. We besides raised financess from assorted shows and stables at our community topographic points and shopping composites. We worked as squad and tried to assist each other in finishing their activities they were assigned.Main organic structurePull offing the undertakingI suggested organizing a societal administration that can assist our aged people and childs to settle down in new environment after migration to this state. Every one was happy and considered earnestly my suggestion and eventually decided that we will work on this rubric. We organised ourselves as group figure 3 consisting of five members in our group as follow: – Narinder Kaur, Kulwinder Kaur, Hardeep Kaur, Jaskanwar Singh, Harpinder Singh The job designation with principle was scheduled by Kulwinder kaur. Harpinder Singh was scheduled to organize undertaking program included range, resources and job work outing theoretical account to be used. Jaskanwar Singh was scheduled to research methods and Hardeep Kaur and my ego ( Narinder Kaur ) did treat the jobs of civilization, financess and transit. I put my ego in front of all doing my squad members aware of my expertness and accomplishments that I have gained in yesteryear in my place state while populating at different topographic points within different civilizations of society. After we completed the initial procedure of make up one's minding the administration name and the squad members who are traveling to work in it with their responsibilities and duties, we decided to discusses on subject about the jobs we are traveling to confront, findings, decisions, recommendations. We had unfastened treatment on every subject and reviewed the constructs if the alterations wer e required. Then my squad drafted the study for concluding unfastened treatment to jointly corroborate the subjects and doing of assignment. Own Role as mentioned above I had really effectual function in this assignment from garnering the information about different societies populating in the country and about their civilization up to pull offing the financess and transit. My good cognition around the country helped my squad a batch in garnering the natural information about people wonts, attitude, their demands like linguistic communication barriers etc. this saved batch of clip. Our squad worked in a group in our formed trust: Hope and Help charitable trust. It is at Papatoe-toe ( south Auckland ) . I am working on civilization. I went to other trust supplying same installations in Papatoe-toe ; to see how I can preform and derive experience. I met their different sort of people coming from assorted parts of India. I took permission from the director. He introduced me to assorted people while the java nine was traveling. Another clip when I went there the English category was traveling people were larning basic of communicating and reading etc. Their I came to cognize that people differ with each other in assorted facets like nutrient, civilization, acclivity, linguistic communication etc. the biggest difference I noticed was the difference between eastern and western civilization that is the difference between Indian civilization and New Zealand civilization, that usually immigrant people face. Hardeep Kaur and I decided to work on the same subject of cultu ral difference in our Hope and aid Charitable trust. We decided to do people cognizant of the cultural difference and learn them about new civilization. We decided to do them aware of how to accommodate the new civilization. After finishing our undertaking based on our experience we came to cognize that aged people need more consciousness on cultural and cultural activities of New Zealand. They suffer from linguistic communication barriers and they truly needed aid.Team function & A ; Team member effectsMy group figure 3 consisting of 5 members named Narinder, Kulwinder, Hardeep, Jaskanwar, Harpinder had their single functions to finish this assignment. The job designation with principle was scheduled to Kulwinder. Harpinder was scheduled undertaking program including range, resources and job work outing theoretical accounts to be used. Jaskarn was scheduled research methods and procedure. The information aggregation and issues related to civilization was assigned to me ( Narinder ) . The remainder of portion 1 and portion 2 was comple ted with Co-operation of all the members of the group. Regular meeting was held to happen effectual solutions.Part 125 August we did foremost run intoing about grind analysis and elephantine charts after finish the category. 6 September our full group member down their assignment portion, which we have divided our group member that determination, we did at Hardeep kaur house and we did assignment portion 1Part 211 October we once more met at kulvinder kaur house to make place the job and we did speak about our charity which job we faced. 18 October we discussed BCG matrix at my place. 20 October we had a meeting at our college and discussed the KPI ( cardinal public presentation index ) . My other squad members organised to roll up informations about the people who need these services. Working kids of senior people were managed to understand that their parents experience place sick or they need to larn BASIC of the new civilization, country and society. While they are at work their parents need attending. They were made aware of how their parents will profit from the administration. The seniors were taught with slow and steady mode so that they can larn merely what is required. Different cultural people were invited at assorted events so that they can portion their positions and larn new thing that is most effectual in larning technique. Some nutrient stables were set up at assorted events so that they could larn about assorted nutrients of other civilizations. The aged people were made aware of that it is their demand to acquire some basic cognition about the country they live in and the civilization around their countries so that they can acquire easy adjusted with in new civilization. We got some transcribers who can voluntaries come and assist in doing it easier to cut down the communicating barriers. We used assorted schemes to transport on our occupations such as educate them and do them aware about the Hope and charitable trust. Teaching them English, approximately numeracy, currency, banking and how to pass on. Organise assorted workshops where they can sit and chew the fat with immature coevals. Supply them driving lessons local Aress. Making them cognizant how to cover with assorted authorities bureaus We tried to derive maximal support from household members of the aged people and childs. We invited assorted other trusts to take part so the societal work for world can be carried easy and every one in society can profit organize it. Assorted local newspapers were requested to publicize the events we are transporting. Even authorities was requested to supply some support to transport on our administration activities and fund were raised signifier other beginnings. Were worked as squad and tried to assist each other in finishing their activities they were assigned. Apart my specific function I helped in assorted activities such as in over sing the purpose of our administration and assisting Kulwinder in making so. Deciding the job, which we used to discourse every twenty-four hours in our meetings, supplying my positions to happen best solution. I managed clip agenda. I looked into the transit of aged people and to supply them cognition of local transit, timings of coachs and trains. I managed to organize their pick-ups from their place and drop them back. I tried to pull off some of my voluntary friends who had autos or new waves and can assist my administration. They used to supply free transit to our clients.Identified jobsWhile transporting on our responsibilities we faced jobs such as clip direction, financess, aggregation of informations about the people who need these services. The difference in civilization was a large barrier to finish this undertaking as assorted immigrants specially aged people lack English. Communication barriers be tween assorted cultural groups made the occupation spot hard. Different spiritual beliefs, different nutrient gustatory sensation etc are besides assorted factors that made it more competitory. Lack of engagement by people besides made it seize with teeth difficult to transport on our activities. Time was greatest factor set uping my squad as we all had short clip to finish this assignment.Procedure of solutionsOur expert squad members managed solution to assorted jobs. Some of illustrations are such as the intent of our administration was managed by all of our squad members. Group member scheduled the construction of our administration. We all communicated in honest and unfastened manner so that the needed consequence could be achieved. I encouraged my squad members on their treatment and positions they provided. This practise helped in supervising each other activities and supplying suggestions and edifice trust on each other. My squad how so of all time managed to finish this in scheduled clip frame but still in future I would state that we have to be organised specifically with our clip for better consequences. My squad member ‘s determinations that I agreed to I supported my consent to assorted determinations of my squad members about our clear motivation, single functions, unfastened treatments, adhering and showing corporate ides to happen better solution, repute of constitution, clip agenda, communicating with each of our squad members, back uping them. I agreed on utilizing the experiences and accomplishments of each other. We all agreed to follow some of the schemes while completing the assignment. My squad at some phases used following Schemes such as Swot Analysis and BCG matrix technique scheme was organised and studied and implemented by all of our squad members. The job resolution was discussed and solution found by all of us in our squad, five measure job resolution and squad the proper clip was rostered implemented the purpose of trust so that everyone can come to take and give his or her lessons. We organised assorted stables and events at assorted maps, shopping Centres to raise financess to transport on our administration activities and to supply assorted installations to people. We used to hold a brief meeting within all of our squad members to run our twenty-four hours to twenty-four hours activities and to make certain determination.RecommendationMy couples and I worked otherwise to do the plan easier for aged people. We discussed on how to do them larn and understand the new cultural difference. I practically tried to set up meeting with other aged peoples of different civilization. The get together were arranged such as little map or sitting together and chat and a cup of java or tea with some bites. I personally recommended the practical instruction that is blending of two or four people, sitting together and with aid of translator discoursing on nutrient, civilization, country cognition etc. It is the most of import portion of the assignment that helps in future. This recommendations can be used in farther activates if required by groups. As I have mentioned above about the clip direction, we had to finish this in really short clip span. This put batch of force per unit area on all of squad members. The force per unit area of clip frame being non plenty to team resulted in confrontation at some phases. Though they were resolved ASAP. But still it matters if there is adequate clip and the program is organised harmonizing to that. This undertaking being practical I would state that my squad needed more clip as we had to travel out in local Aress to roll up the information ‘s and so transport group treatment on that collected information to make to certain nonsubjective. In future assignment I would instead prefer to be really organized and utilize some other techniques to work out the jobs. I would urge to do anterior assignment on phone with household members of the aged people alternatively of strike harding door to door, the one our squad did this clip. This consequence in salvaging more clip by repairing anterior assignments. While doing assignment we can take their consent besides for engagement of their aged parents. Which in this assignment had to make after reaching the aged and destitute people.RestrictionsWe had to travel in front with in assorted regulations and ordinances from authorities. Authenticity of trust was to be created in heads and Black Marias of people. Limited beginnings of financess. Cultural spread and different behaviors of cultural groups are certain restrictions. I would state we would hold squad of atleast 10 members that will split our work and salvage clip because this we had to be multitask being less in figure. I would propose traveling and go toing a short workshop with any other similar administration to increase our ability to execu te. As we had many restrictions during this undertaking such as clip, adult male power, information, and computing machine installations.DecisionsThe trust we formed seems to be good to all of new immigrants particularly the aged who have nowhere to travel and pass the clip. We tried to make involvement among them and their households to diminish the barrier of communicating, solitariness, understanding of new civilization, country cognition and BASIC of about how to confront the jobs while they are new in the state. This is concluded that we learn esteeming each other feelings, sharing life experiences. I learnt how to be organised with my squad. I learned assorted agreements for fund elevation. This should be done before the start of undertaking to run into the disbursals.

Is beauty best? Highs versus normally attractive models in advertising Essay

Abstract (Summary) Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. A study explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary to past research, the results suggest that HAMs are not the most effective choice for all categories of attractiveness-relevant products. The research also explores the method by which the match between model attractiveness and product type influences advertising effectiveness. Results suggest that a match between a model and a product improves ad effectiveness not necessarily through the elicitation of product arguments from model appearance, but instead by heightening perceptions of the model’s expertise about the product.  » Jump to indexing (document details) Full Text (7266 words) Copyright American Academy of Advertising Spring 2001 [Headnote] Several studies investigating the positive effects of including highly attractive models (HAMs) in advertising have failed to unilaterally support their use. This paper explores the differential effects of pairing highly versus normally attractive models with different types of attractiveness-relevant products. Contrary to past research (Kahle and Homer 1985; Kamins 1990), the results suggest that HAMS are not the most effective choice for all categories of attractiveness-relevant products. This research also explores the method by which the match between model attractiveness and product type influences advertising effectiveness. Results suggest that a match between a model and a product improves ad effectiveness not necessarily through the elicitation of product arguments from model appearance, but instead by heightening perceptions of the model’s expertise about the product. The inconsistent support for the use of highly attractive models (HAMs) in advertising has led one group of researchers to state that â€Å"physical attractiveness seems to have been granted greater influence than can be supported empirically† (Caballero, Lumpkin, and Madden 1989, p. 21). To better understand these inconsistencies, researchers have explored the importance of a convergence between the product and the message communicated by a model’s image, that is, a model-product type match-up (e. g. , Baker and Churchill 1977; Caballero and Solomon 1984; Joseph 1982; Kahle and Homer 1985; Kamins 1990; Park and Young 1986; Peterson and Kerin 1977). Although prior research has argued that HAMs are most effectively matched with attractiveness-relevant products (e. g., Kahle and Homer 1985; Kamins 1990; Peterson and Kerin 1977), the mixed results from HAM-attractiveness-relevant product match-ups may be because there are different types of attractiveness-relevant products (Bloch and Richins 1992) that may not all be appropriate for use with highly attractive people. Furthermore, much of the past model-product type match-up research has tended to compare HAMs with unattractive models (e. g. , Caballero and Solomon 1984; Kahle and Homer 1985; Kamins 1990) instead of considering more realistic, normally attractive models (NAMs) as counterpoints. The sparse use of unattractive people in advertising (Caballero and Solomon 1984) and the greater usage of NAMs suggest comparing HAMs with NAMs is more ecologically valid. The purpose of the present research is two-fold. First, the different attractiveness-relevant product types (Bloch and Richins 1992) are incorporated into the model-product type match-up literature, and the types of attractiveness-relevant products that are most effectively paired with HAMs or NAMs are delineated. Because beautiful people may be perceived as having better lives that are free of the problems of normal people (Dion, Berscheid, and Walster 1972; Kanner 1994), advertisements for problem-solving attractiveness-relevant products may be more effective if the models are normal looking. Second, this research attempts to determine whether model-product type match-ups influence ad effectiveness either directly, through the elicitation of product arguments from the picture, or indirectly, through his or her perceived credibility. Previous research has explored the effect of model-product type match-up on perceptions of model credibility (Kamins 1990; Maddux and Rogers 1980), product evaluations, purchase intentions, or other measures of ad effectiveness (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990). However, the relationship between spokesperson credibility and ad effectiveness (i. e. , product evaluations, purchase intentions) has not been explored under match-up conditions. Literature Review Highly Versus Normally Attractive Models The appearances of HAMs are both idealized and unrealistic and have been called â€Å"haunting images of perfection† (Richins 1991, p. 71). The elements of HAM beauty include a beautiful facial appearance (Richins 1991), as well as thinness (Striegel-Moore, Silberstein, and Rodin 1986). Contrary to these icons of flawlessness, â€Å"normal† attractiveness is defined here as a more average or moderate weight, height, and facial beauty, that is, more representative of a â€Å"real† woman. Normally attractive models are considered attractive but not beautiful in the idealized manner of HAMs. An important difference between HAMs and NAMs is in the attributions made about each. Highly attractive models tend to be associated with the â€Å"what is beautiful is good† stereotype, in that beautiful people are believed to have more positive life outcomes (e. g. , more successful careers, better marriages) and not suffer from the problems of â€Å"normal† people (Dion, Berscheid, and Walster 1972; Kanner 1994; Walster et al. 1966). Whereas NAMs are considered to be somewhat attractive, they are perceived to be normal people to whom these more positive life outcomes are not attributed. Problem-Solving Versus Enhancing Products Attractiveness-relevant product types are introduced into the match-up literature to delineate not only those that are best paired with HAMs, but also those that may be best paired with NAMs. A major distinction that can be drawn between types of attractiveness-relevant products is whether the product is associated with a potentially problematic area of life and appearance (Bloch and Richins 1992). One group of attractiveness-relevant products (called problem-solving products) serves to fix or hide beauty liabilities or flaws such as acne or dandruff. Other products (called enhancing products) serve more aesthetic purposes by enhancing beauty (e. g. , jewelry, lipstick, perfume) instead of masking defects. Enhancing products either may be inherently beautiful (e. g. , jewelry) or may enhance beauty through their application to the user (e. g. , lipstick). Regardless of their method of enhancing beauty though, the use of enhancing products is not catalyzed by the existence of a beauty problem. A product’s classification depends on whether the product-related body attribute is perceived positively or negatively (e. g. , a consumer may use mascara either to thicken puny eyelashes or to enhance beautiful eyes). Advantages of Normally Attractive Models? Prior research suggests that the match-up between product type and model beauty may be more important than the models attractiveness alone and that a NAM may sometimes be more effective. Kahle and Homer (1985) demonstrate that a â€Å"well-matched† celebrity endorser for an attractiveness-relevant product should be physically attractive (versus unattractive) to convey information about the quality and benefits of that product. Kamins (1990) findings also indicate that physically attractive (versus unattractive) celebrities are best matched with attractiveness-relevant (versus irrelevant) products. Although these findings do not take into account the advantages of NAMs or recognize the important distinctions between different kinds of attractiveness-relevant product types, both Kahle and Homer (1985) and Kamins (1990) support the importance of matching spokesperson image with product characteristics. Similarly, Baker and Churchill (1977) find that when the product is related to romance (e. g., perfume), men had higher purchase intentions when the female model was attractive. However, when the product was unrelated to romance (e. g. , coffee), male subjects indicated greater purchase intent if the model was less attractive. In a study by Caballero and Solomon (1984), more tissues were purchased when they were paired with an unattractive (versus attractive) model. Although the authors proposed that this response was due to the unusual (for advertising) and perhaps more noticeable nature of the model, an alternative explanation may be that an unattractive appearance may be more convergent with sickness. Consumers may not perceive the HAM as suffering from such mundane problems as an illness that requires tissues, whereas the less attractive model’s more realistic appearance may have made her a more credible spokesperson. HAM Versus NAM Match- Ups Some of the research investigating model-product type match-ups has assessed match-up effectiveness by measuring spokesperson credibility (Kamins 1990; Maddux and Rogers 1980). Two components of spokesperson credibility typically recognized are source expertise and trustworthiness. Expertise refers to the perceived ability of a source to make valid claims, whereas trustworthiness pertains to the believed willingness of the spokesperson to make those claims (Hovland, Janis, and Kelley 1953; Ohanian 1990). Model Attractiveness and Trustworthiness. There is evidence to suggest that NAMs may be perceived as more trustworthy than HAMs because of consumers’ perceived similarity between themselves and the NAMs. Deshpande and Stayman (1994) demonstrate that enhanced identification and similarity with a source can increase perceptions of source trustworthiness. If a woman perceives herself to be physically more similar to a NAM, a greater perceived attitudinal similarity between the receiver and the source may drive the receiver to like the source more (O’Keefe 1990; see also Berscheid 1985; Byrne 1969). A greater liking for the source may influence source trustworthiness positively (e. g. , O’Keefe 1990; Simons, Berkowitz, and Moyer 1970), which may in turn influence the consumer to like and trust the source more. Therefore, H1: NAMs are perceived to be more trustworthy than HAMs. There is no hypothesized relationship or interaction between product type and model condition on trustworthiness. Trustworthiness pertains to a personality trait of the endorser, regardless of the endorsed product. Model Attractiveness-Product Type Match-Up and Model Expertise. Models may be more credible if they either have some physical characteristic that is associated with a product schema or demonstrate some characteristic that indicates that the product has accomplished what it claims, which thus suggests expertise based on experience (Lynch and Schuler 1994). Stemming from their attributions about beautiful people, consumers may believe that HAMs know more about the presentation and elements of a beautiful image, including the kinds of products used to enhance beauty. In addition, HAMs may be perceived as having more experience accentuating beautiful features or surrounding themselves with aesthetic things. Thus, H2: HAMs are perceived to have greater source expertise for enhancing products than are NAMs. Highly attractive models may not be perceived as having the problems that purportedly are solved by problem-solving products (e.g. , Dion, Berscheid, and Walster 1972; Kanner 1994) and therefore are believed to have little expertise using such products. Alternatively, consumers may be more likely to believe that a NAM has struggled with and, as evidenced in the ad, â€Å"conquered† the problem using the advertised product. Therefore, NAMs may be more congruous with the schema associated with enhancing products (Lynch and Schuler 1994). H3: NAMs are perceived to have greater source expertise for problem-solving products than are HAMs. Model Attractiveness-Product Type Match-Up and Product Evaluations. If a viewer can convert the visual imagery of an endorser into product information, the model’s image may serve as an argument for product efficacy (Bloch and Richins 1992; Downs and Harrison 1985; Kahle and Homer 1985; Lynch and Schuler 1994; see also Rossiter and Percy 1980). There is general evidence that product arguments may be elicited from pictures (e. g. , Mitchell and Olson 1981) and that, in high involvement situations, pictures containing product-relevant information can strengthen product beliefs and result in more positive product attitudes than can pictures that only influence affect (Miniard et al.1991). If a viewer believes that a model possesses some physical characteristic that indicates the model has improved his or her appearance with the product, then the viewer may believe that the product was responsible for that improvement (Lynch and Schuler 1994). The pairing of an enhancing product and a HAM may serve to reinforce the argument for product quality and efficacy for enhancing beauty by demonstrating the enhancer’s ability to highlight beautiful features (Petty and Cacioppo 1980). This stronger argument for product quality may enhance ad efficacy by improving evaluations of the product and heightening product purchase intentions (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990). Therefore, 114: Ads for enhancing products that include HAMs will be more effective than those that include NAMs. Specifically, we expect that ads for enhancing products that include HAMs will result in greater product evaluations and higher purchase intentions than will those ads containing NAMs. With regard to problem-solving products, it might initially appear that a HAM could serve as a more positive argument for a product’s effectiveness. The more beautiful appearance of the HAM (versus NAM) might make the product appear as if it is more effective in heightening the user’s beauty. However, for the efficacy of problem-solving products to be assessed from the model’s photo, the viewer must first believe that the model had a beauty problem prior to product use. Because HAMs are not perceived as having the problems of normal people (e. g., Dion, Berscheid, and Walster 1972; Kanner 1994), consumers may not believe that the HAM suffered from a beauty problem that required the use of the advertised product. In contrast, consumers may believe that NAMs are more likely to have experienced beauty problems (e. g. , Dion, Berscheid, and Walster 1972; Kanner 1994). According to attribution theory, if an outcome occurs despite the presence of something that might have prevented that outcome (an inhibitory cause), a consumer may give more weight to the cause that is perceived to be responsible for that outcome (the facilitative cause; Kelley 1972). A HAM’s overall appearance might suggest multiple facilitative causes for the model’s superior appearance in the productrelated attribute, and the greater the number of other potential causes for the overall superior appearance, the more the problem-solving product may be discounted as responsible for solving the beauty problem (Kelley 1972). However, a NAMs’ overall typical appearance might suggest that, prior to product use, the appearance of the NAM’s product-related attribute was normal. Because the product (facilitative cause) may be responsible for a beautiful product-related physical attribute in the face of the inhibitory cause of the model’s â€Å"normalcy,† the perceived efficacy of the problem-solving product is augmented. With this improvement in product evaluations and likely improvement in purchase intentions (Caballero, Lumpkin, and Madden 1989; Kahle and Homer 1985; Kamins 1990), the following hypothesis is offered: H5: Ads for problem-solving products that include NAMs will be more effective than those that include HAMs. Specifically, we expect that ads for problem-solving products that include NAMs will result in greater product evaluations and higher purchase intentions than will those ads containing HAMs. The Mediating Role of Source Credibility Although model-product type match-up effectiveness has measured both spokesperson credibility and other measures of ad effectiveness, such as product evaluations or purchase intentions, no relationship between these two constructs has been examined. Past credibility research has suggested that greater spokesperson credibility (i. e., expertise and trustworthiness) tends to generate greater attitude chane (e. g. , Dholakia and Sternthal 1977; Harman and Coney 1982; Hovland, Janis, and Kelley 1953; Sternthal, Dholakia, and Leavitt 1978). Therefore, any influence that a model-product type match-up may have on spokesperson credibility subsequently might offect product evaluations or other measures of ad effectiveness. Therefore, H6A: Spokesperson expertise will mediate the effects of model-product match-up on ad effectiveness. H6B: Spokesperson trustworthiness will mediate the effects of model beauty on ad effectiveness. Study I Pretests. Two pretests were conducted to select product and model stimuli. The purpose of the first pretest (n=25) was to select two products to represent enhancing products and two to represent problem-solving products. Subjects were asked to categorize a list of products according to the provided definitions of each product type. The two products selected to represent the problem-solving category were acne concealer and acne medicine because of their categorization as problem-solving products (100% and 92%, respectively). With regard to enhancing products, 88% of people categorized lipstick and jewelry as enhancers. Because acne medicine, acne concealer, and lipstick all pertain to the face, the jewelry selected for use as stimuli in this experiment was earrings (i. e. , the only widely accepted jewelry associated with the face). For the second pretest, two judges selected full-color model photographs from popular women’s magazines on the basis of subjective criteria of which photos might represent each model condition. Photos intended to represent NAMs were selected from â€Å"Reader Makeover† issues of the magazines so that, while the physical features of the NAMs were still moderately attractive, the hair and makeup were professionally styled. Two undergraduate classes viewed five photos of NAMs (n=72) while two other classes evaluated five photos of HAMs (n=65). Respondents were asked to complete five questions regarding the beauty and four items assessing the normalcy of the model (all seven-point scales), and each set of items subsequently was summed. The HAM photo was selected on the basis of beauty extremity (M=29. 37) and subjects’ beliefs that she was leading a less-than-normal life (M=13. 31). The NAM photo was selected on a rating of moderate beauty (M=22. 06; p

Business management Essay Example | Topics and Well Written Essays - 1500 words - 1

Business management - Essay Example Nevertheless, society seemed to have heeded the call. Burke (2002) elucidated on the necessity of change in organizations as an avenue for survival and viewed such change as a means of adapting to their particular environment. In the realm of work and organizations, critical contrast is now being focused on modernism and post-modernism. I also believe that the gradual switch from the former to the latter workplace standard can provide an idea of how much change work and organisations endured in this generation. Grint (2005) ascribed ‘certainty, stability and consensus’ to modernist organizations vis a vis their opposites of ‘instability, uncertainty and dissensus’ to the post-modernist ones. Grint’s three sets of opposite words generalize the paradigm shift from modernism to past modernism in the course material depiction of structural change from rigid bureaucracies to flexible organizations; the consumption trend from mass markets to niche markets; from technological determinism to technological choic e; from differentiated, demarcated and de-skilled to highly de-differentiated, de-demarcated and multi-skilled jobs; and from central and standardized to complex and fragmentary employment relations based on Knights and Willmott (2006). Although the current model of organizational processes have revolutionized society and industry in more ways than one, I do, however, also acknowledge Harding’s (2003) argument that the so-called modernist epoch was never ‘superseded’ (Jameson, 2002) and has not really gone away, but metamorphosed into the ideals we know now as post-modernist to ‘fill voids of understanding that exist in the modern world’. Viewed in this sense, the transformations we perceived are not necessarily changes, but continuity, which in a way animates Weil’s (1968, cited in Grey, 2005) remark

Liberal Democracy Coursework Example | Topics and Well Written Essays - 750 words

Liberal Democracy - Coursework Example Statutory laws and controlled institutions are relied upon to guarantee the liberal and constitutional rights of the citizens (Kukathas 2004, p. 45). According to Held (2006, p.73), liberal democracy is well supported by the political theory of pluralism, which allows individuals and groups reach for their interests in the political process, hence, decisions are arrived at through compromise to accommodate the interests of all stakeholders and interest groups. One of the main elements of a liberal democracy is the constitution. The constitution in liberal democracies starts with the assumption of sovereignty, vesting the ultimate power in the people. The democracy presupposes that people can control their destiny and that they make moral judgments and practical decisions in their daily lives (Wallace 2007 pg. 7). It requires a decision-making system based on majority rule, with the protection of minority rights; seeks to protect in  judgments while controlling the majority (majoritarianism) by trying to face out the practice of majority rule (Dunn 1994, pg 11). The constitutions of liberal democracies mostly uphold the four main concepts of democratic creed namely: individualism, liberty, equality and fraternity. Individualism states that the prime objective of democratic government is to protect citizens so that each individual in the state can achieve the highest level of personal development (Marlman 2009, pg13). Liberty is in essence allowing individuals the highest degree of freedom that is consistent with order and natural justice. Equality states and maintains that all people are equal in creation have equal opportunities and rights (Mueller 2007, p.41).  

Marketing Plan of Red Bull Research Paper Example | Topics and Well Written Essays - 1500 words

Marketing Plan of Red Bull - Research Paper Example Naturally, with respect to the different product offerings and individualized geographic sales strategies and formulations that the energy drink giant puts forward, there are only a few comparisons between the parent company and many of the product offerings that exist within smaller and more diversified markets. However, regardless of the differentials that exist, the main product offering that has proven to be the defining success of the brand is nonetheless equally represented in every single market that the firm operates within. Mission Statement â€Å"We are dedicated to upholding Red Bull standards, while maintaining the leadership position in the energy drinks category when delivering superior customer service in a highly efficient and profitable manner. We create a culture where employees share best practices dedicated to coaching and developing our organisation as an employer of choice† Products and Services Although it is ultimately the intention of Red Bull to engag e in a broad marketing plan that will see each and every one of its sectors grow in overall sales, the purpose of this specific strategy is with regards to seeking to leverage a degree of the health supplement market that is currently experienced such a high level of growth. In such a way, introduction of a new product line and effective marketing of this will depend mainly upon focusing and refocusing the attention of any and all marketing activities into a process of rebranding and integration within such a market. Financial Feasibility With regards to the financial outlook and the means by which the firm can seek to recover in the eventuality that such a marketing plan is a failure, the approach... Prior to any degree of success due to the introduction of a new product, the firm in question must research the market as well as the potential consumers of whatever good or service they are attempting to integrate with the consumer base. As a function of this level of research presented in the essay, it is possible for the firm to gain key insights into the best ways in which a given product is able to be integrated and prove to provide an overall increase in profitability. The researcher also analyzed it as a function of understanding for the need of marketing research and understanding with regards to the markets and the consumer tastes. This essay provides brief summary that will detail the market as it exists for Red Bull energy drinks. By providing an overview of the geographical markets, overall sales and market share, expectation for future sales growth, profitability potential, and seeking to analyze and understand the firm’s geographic growth strategy, the reader and the researcher are able to determine a great deal with regards to what may take place within the future without ever having to suffer the risk and danger of blindly testing a highly costly product line in a market or with a given demographic of the consumer base that would ultimately reject it. In conclusion, the researcher presented marketing program of the Red Bull company, it's most common strategies, such as product strategy, price and promotion strategies, which has vaulted Red Bull to such a worldwide level of the claim success.

Income Insurance Protection (IPI) Essay Example | Topics and Well Written Essays - 750 words

Income Insurance Protection (IPI) - Essay Example For example, Mr. Farid in his application failed to be honest by giving false information. Given information provided by the party seeking insurance cover provides the basis upon which sum assured and premiums are based, information asymmetry will most likely result in an adverse selection. In Mr. Farid’s case, the information he gave during application showed that he is not involved in manual or outdoor duties implying that his risk profile was low. The information contradicts the one given in the claims form which actually showed that he was doing manual duties that exposed him to higher risks than that of a company director he purported to be. Based on the information provided during application, that is, Mr. Farid was involved in inspecting construction sites and training workers on health and safety awareness, it is therefore easier to understand why the insurance company ignored his heart disorder problem and granted him the cover. Had the insurance known that Mr. Farid did manual jobs with the heart valve disorder, it would have taken him as high risk client, and therefore choose a higher sum assured (Claassen, 2008). Question 2. Whether one would approve Mr.Farid application for income protection insurance Based on the information provided by Mr. ... Question 3. Should Prudent Insurance Inc. pay or deny it? The insurance company should use its underwriter or appointed claims adjuster to investigate and verify the claims with the help of a medical practitioner to establish whether the poor health condition was work related or not. Based on the information generated, then the company can choose to compensate him in full, adjust the compensation accordingly or deny it all together. Where the poor health condition is not related the work done by Mr. Farid, the company should compensate him in full and if its work related they can adjust the compensation or deny with factual explanation. Part II: Household items insurance. Mr Green v Sun Insurance Inc. Question 1. How would the information about Mr. Green’s earlier convictions affect the insurer’s underwriting decision on Mr. Green’s application? The earlier convictions of three offences on Mr. Green would certainly have affected his application. First, he was con victed of a domestic violence which raises the possibility of a loss occurrence on household goods arising from his conduct. Secondly, his conviction for causing actual bodily harm to the police officers confirms he is a violent person increasing the propensity of a definite loss given his temperament. These two cases in point following each other would have force a company underwriter to consider Mr. Green’s application critically. Where household items to be insured are very valuable, then the underwriter can choose to abandon the application given that the probability that the company will pay a higher compensation within the cover is high. In the event that the underwriter chooses to accept Mr.

Salvador Dali - The Persistence of Memory Essay Example | Topics and Well Written Essays - 500 words

Salvador Dali - The Persistence of Memory - Essay Example The essay "Salvador Dali - The Persistence of Memory" discovers the artwork of the famous painter, Salvador Dali. While this might seem uncanny enough, the clocks are not flat as you might expect them to be, but are bent out of shape, appearing to be in the act of melting away. The melting aspect can be explained that the region in which they are located is a desert climatic zone which is marked by extremely high temperatures. This weird and unexpected juxtaposition poses a lot of questions right up-front. First and foremost one has to wonder why the clocks are melting or question their location in the desert. The finally question to ponder is the fact that there are no people around them. Since the subject matter and content of the Salvador Dali's clocks painting seems illogical or irrational, one might be surprised by the very representational and nearly photographic quality of the painting, fitting well with Dali's own description of his art as being hand-painted dream photographs . The concept of the dream in this case is integral in understanding Surrealism and plays a key role in the meaning of The Persistence of Memory, as well. One of the goals of the Surrealists was to bring out the best visual representation of what it is like to be dreaming. As a result of this, Surrealism might seem a little crazy but every individual has had a case of dreams where unrelated people, places, or objects come together in completely inexplicable ways. The understanding most likely depicts a dream state.

Evaluation of CRM Contribution Dissertation Example | Topics and Well Written Essays - 20250 words

Evaluation of CRM Contribution - Dissertation Example Like for every other industry, CRM can prove to be an effective strategy for UK banks which will not only help them build and survive in tough competition and harsh economic scenarios but will also help them grow and enjoy customer life time value only if implemented carefully and properly. Evaluation of CRM contribution in order to gain customer retention in the UK banking industry – A case study of Barclays Bank Richmond branch 1 INTRODUCTION Approaching customers and selling company’s offerings is not a new concept; what is new is the change in focus. Previously, companies tend to focus on selling their products and services to the customers irrespective of the fact that whether the solutions offered are required or not and honestly there was no need either because there were quite a few alternatives available which makes the sales of any product easier. However, with the change in time where markets became tight and competition became tough there comes the need to r emodel selling techniques. Now the modern marketing concept, as stated by Jobber & Fahy (2009, p. 3), suggests â€Å"achievement of corporate goals through meeting and exceeding customer needs better than the competition†. Another necessity which aroused with time is the need to retain existing customers than to attract new ones. Research shows that attracting new customers is more expensive than retaining old ones (Jobber & Fahy 2009) and this changed the focus even further. Among several strategies adopted by companies, Customer Relationship Management (CRM) has become a focal point. According to Nili & Keramati (2011, p. 527) CRM â€Å"is a business philosophy that provides the organization a vision to deal with customers better†. It helps enhance customer’s experience by offering them real business benefits which not only enhance customer loyalty but also promise increased revenues and profitability for the businesses (Russ 2006). CRM has become an important strategy for all industries and financial markets are no exception. According to Russ (2006) â€Å"Retail banks are facing greater challenges than ever before in executing their customer management strategies. Intensifying competition, proliferating customer contact channels, escalating attacks on customer information, rising customer expectations and capitalizing on new market opportunities are at the top of every bank executive’s agenda.† Given the importance of Customer Relationship Management in financial markets, this research aims to critically evaluate the contribution of CRM towards customer retention in the UK Banking industry. Barclays Bank Richmond branch has been selected as a case to fulfill the purpose of this study. 1.1 Background and Context Customer satisfaction is the main aim of every business as the businessmen know that it is easy to do business with a satisfied customer because it requires fewer resources and less time. The success of a business relies mainly on one factor â€Å"customer retention† and to retain customers it is very important to make sure they are satisfied. Customer retention can increase profits and productivity and forms long term relationships which are beneficial to both parties. Customer Relationship Management is found to be one of the key factors in retaining customers which further ensures company maintains a strong and loyal customer base. With the help of CRM, the customer service personnel can create, allocate and manage any request for service made by the

Starbucks company Research Paper Example | Topics and Well Written Essays - 250 words - 1

Starbucks company - Research Paper Example Another short term objective for Starbucks Company is to increase the customer’s awareness on Starbucks environmental concerns. Actively planning and setting short term environmental goals will achieve a long term reputation of environmental appreciation for Starbucks. Functional Tactics Functional tactics can be used by Starbucks Company to implement a strong action plan that generates positive results for the company. Functional tactics include training employees, creating a new serving materials and common areas that are environmentally friendly. Including a recycling unit in every Starbucks is a functional tactic that will increase customer awareness and help achieve short and long term objectives. Implying these functional tactics will give Starbucks and increased competitive advantage over competitors who do not show environmental concerns. Policies to Aid Strategy Execution Starbucks Company has used policies in the past to aid in completing objectives. Policies ensure that employees are empowering the company and completely understand the objectives that the company is trying to achieve. Currently Starbucks Company has implemented a policy that focuses on the customers’ needs. Managers must follow a specific policy that enables them to properly handle any issues that arise with customers. Starbucks also has a policy that empowers the Starbucks brand.

Organ Transplant Research Paper Example | Topics and Well Written Essays - 1500 words

Organ Transplant - Research Paper Example The determination of the process of organ transplantation is an important subject matter in organ transplantation. It increases on consciousness and awareness on the issue of organ transplantation. There are different phases in the process of organ transplant. These include the determination of organ facts, the possible diseases, the devices, organ allocation, the waiting list and the hospitalization and surgery (United Network for Organ Sharing, 2011). Determination of Organ Facts First is the determination of the organ facts. This includes the defective organs of the patients needing replacement. The common organs transplanted are liver, kidney, pancreas, heart, lung and intestine. Kidney is one of the organs susceptible to damage which can lead to the lost of function specifically the removal of waste from the body through filtration then urination. Regulations of blood pressure, blood volume and chemical or electrolyte composition of the blood, are included in the main functions of the kidney. Included in the kidney diseases that can lead to the need for organ transplant are polycystic kidneys, nephrosclerosis, chronic pyelonephritis, glomerulonephritis, diabetes mellitus, kidney stones, renal cell carcinoma ad Wilm’s tumor (United Network for Organ Sharing, 2011). Liver is another organ susceptible to failure since it’s one of the largest organs with important function such as processing of carbohydrates, fats and proteins, and storage of vitamins. It is responsible for the substance in blood clotting. ... It is responsible for the substance in blood clotting, bile for fat digestion and can break down toxic substances in drugs and alcohol. Diseases such as primary sclerosing cholangitis, acute hepatic necrosis, cirrhosis, metabolic diseases, portal hypertension, hepatitis, liver tumors and biliary atresia (United Network for Organ Sharing, 2011). Pancreas is another organ with the main role of producing enzymes for digestion as well as insulin which functions as a regulator of blood sugar in the body. A need for organ transplant can be caused by diabetes mellitus type II. Heart is another organ of importance commonly transplanted. It pumps blood that distributes nutrients and oxygen and gathers wastes and carbon dioxide from different parts of the body. It can acquire diseases and malfunctions caused by coronary heart disease, cardiomyopathy, congenital or valvular heart diseases, and hypertensive heart disease. Also located near the heart is the lung which is described as a spongy org an in the chest that functions for breathing. A person needs organ transplant when the lungs are damaged through COPD, idiopathic pulmonary fibrosis, emphysema, primary pulmonary hypertension, cystic fibrosis, and alpha-1 antitrypsin deficiency. Intestines are also included in the organs transplanted. It can be damaged through short gut syndrome and other malabsorptive bowel problems (United Network for Organ Sharing, 2011). Waiting List of Organs One of the most important factors in the process of organ transplantation is the waiting list. In the study of the United States waiting lists of candidates by organ released on April 1, 2011, the largest composition is composed of people who needs kidney transplant, which

The Lottery Essay Example for Free

The Lottery Essay The Lottery by Shirley Jackson is a short story about a small town and their unique summer tradition. This stories thematic element is conformity and rebellion, showing a clash between two well-articulated positions in which a rebel, on principle, confronts and struggles with established authority (Abacarian and Klotz, 289). Jacksons short story caught my attention through her suspenseful structural technique, and incorporation of a serious, seemingly absurd, event in a nonchalant manner. Mr. Summers, who devotes his time to running civic activities, runs this event very year on June 27th. The children are always the first to assemble, innocent to the severity of the event that is about to occur. The head of the household each picks a piece of paper out of a black box, and keeps it sealed until everyone has picked. At the same time all of the men open their papers, and whoevers family has the paper with the black dot has been selected. This year, it was the Hutchinson family. Now, the paper with the dot is placed back in the box along with more blank slips to equal the amount of people in the family. They each pick, and the person who picks the lack dot is the winner, who then gets stoned by the town. Until the very end of the short story the reader is very much unaware of the situation and why this lottery is taking place, which is one reason I picked this story. Suspense in a story is one of my favorite elements and always keeps me wanting to read in order to find out what happens. Through most of the story Jackson shows the town quite cheerful and happy, but she begins to hint towards a dramatic event with statements such as a sudden hush fell on the crowd Oackson,342), l wish theyd hurry. I wish theyd hurry Oackson, 343), and a long pause, a breathless pause Oackson, 343). Once I realized what the point of the lottery is, I quickly thought back through the story and realized how apathetic she was towards this event. Throughout the course of the story, Jackson showed many of the characters acting very casual and carefree, even though one of their towns members was about to be stoned. I liked the way Jackson incorporated the idea of stones with the children in the beginning of the story. This makes the reader originally question its relevance and shows the innocence of youth. She then follows later with the elderly man stating that he had been at these lotteries for seventy-seven years, which showed the town being used to the tradition and show normal it was to the society, and how it only negatively affects the person who won and their family. The characters discuss how many towns have gotten rid of this tradition, and Old Man Warner states Nothing but trouble in that,, Old Man Warner said stoutly. Pack of young fools0ackson, 342). This displays the theme of conformity and rebellion, since the younger generations want to get rid of the tradition, and the older enerations with more power over the society believe it is for the best. Even the death of an individual in their town they say is necessary and tradition, which I found astonishing. oliday atmosphere, which concludes with a horrific event. The holiday atmosphere is used to diminish the immortality of the event, but the author successfully uses the happiness to add suspense to the tradition and add a dark twist to the severity of it all. Overall, the suspense positively adds to the structure of the story and the casual aspect of the stoning and death of a citizen follows the theme of conformity and rebellion.

Business Plan for Mobile Phone Shop

Business Plan for Mobile Phone Shop The purpose for this business plan to study the feasibility to establish a mobile phone showroom in Abu Dhabi City, the capital of United Arab Emirates. The showroom will offer Nokia mobile phones as main product. Along with that we will offer a wide range of accessories and relevant spare parts. MyPhone provides both mobile phones products and services to make them useful to private users. We are especially focused on providing customer satisfaction to our esteemed customers. The products include both hand held mobile telephone sets and servicing the products after sales along with giving the necessary training and support. The only way we can hope to differentiate well is to define the vision of the company to be a technology ally to our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance. The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times. The definitive worldwide standard for wireless communications has just broken through the 200 million-customer barriers. However, the GSM industry is one of the most impressive success stories of the 1990s and currently generates more than $100 Billion a year in subscriber revenues alone. We have some major mobile phone distributors in the city, such like Emirates Computers, Juma Al-Majed and Jumbo Electronics. If our strategy works, we will have differentiated ourselves sufficiently to not have to compete against these stores. Our strategy hinges on providing excellent service and support. This is critical. We need to differentiate on service and support, and to therefore deliver as well. Our business is a retail store. The ideal place for the prospected Showroom will be at the new constructed shopping center in Tourist Club Area at East Side of Abu Dhabi City. In order to hold costs down as much as possible, we concentrate our purchasing with Nokia Regional Office in Jabel Ali at Dubai. We are going to have four major employees: Manger, Sales Lady, Technician and accountant. There are some factors that will affect severely on the growing of our proposed business, such like: Customer is looking into factory guarantee for replacement the defected sets. Nokia corporation will grant us immediately this kind of warranty. Usually customers are insisting in buying only the original spare parts and accessories. Therefore we are going to offer only original spare parts and accessories to gain the customer satisfaction. 1.1 Vision Statement: MyPhone is such a vendor. It serves its clients as a trusted ally, providing them with the loyalty of a business partner and the economics of an outside vendor. We make sure that our clients have what they need to run their private and business life as well as possible, with maximum efficiency and reliability. Our ambitious is mission critical, so we give our clients the assurance that we will be there when they need us. 1.2 Products: MyPhone provides both mobile phones products and services to make them useful to private users. We are especially focused on providing customer satisfaction to our esteemed customers. The products include both hand held mobile telephone sets and servicing the products after sales along with giving the necessary training and support. In mobile phones, we support three main lines: The less feature mobile telephone set, which is our smallest and least expensive line, initially positioned by its manufacturer as low-income users. We use it mainly as a cheap mobile phone for workers and non- professional people. The Power User is our main up-scale line. It is our most important mobile telephone set for high-end individual as classified for medium range of income, because of they are the majority of the users, and they are requiring sets with more features and large capacity batteries. However, we will offer a luxury type of mobile telephone set with extreme fancy looking and elegant design, for the upper class of the society and manly for the Ladies who are impressed for such model as part of their prestige in the society. In service and support, we offer a range of walk-in service and guarantees through our well capable workshop and professional technician. 1.3 Key Features of Products: The only way we can hope to differentiate well is to define the vision of the company to be a technology ally to our clients. We will not be able to compete in any effective way with the chains using boxes or products as appliances. We need to offer a real alliance. The benefits we sell include many intangibles: confidence, reliability, knowing that somebody will be there to answer questions and help at the important times. These are complex products, products that require serious knowledge and experience to use, and our competitors sell only the products themselves. Unfortunately, we cannot sell the products at a higher price just because we offer services; the market has shown that it will not support that concept. We have to also sell the service and charge for it separately. 1.4 Production of Product: As we are attending to be as a distributor only for one of the major brand of Mobile Phone in the market Nokia. Therefore we will import or stock directly, and it will not be any kind of production in our firm. Moreover, our business will depend on retailing and not on production. 2) Company Industry: 2.1 Overview of the Industry Community: The Industry: GSM (Global System for Mobile Communications): The definitive worldwide standard for wireless communications has just broken through the 200 million-customer barriers. Achieving this milestone of 200 million subscribers to GSM services is the powerful result of the continuing need for people to communicate and access information on the move. With four new customers every second, the latest figures exceed, yet again, all industry predictions and demonstrate the persistently dramatic growth of GSM throughout the world. As at the end of 1997, there were more than 200 million mobile phone subscribers worldwide and the global sales volume was over 100 million units, an increase of about 50% from the previous year. By the end of the year 2001, it is believed that the global subscriber base will have grown to approximately 600 million. Coupled with the subscriber increase, the mobile phone sales volumes are growing due to the rise of the replacement market. GSM has established itself as the worlds leading digital wireless standard, and it is believed that the current growth rates will continue for the foreseeable future. At present levels, it is confident in the predictions that by the year 2005, it will have achieved between 700 million and One Billion GSM customers worldwide. The GSM industry is one of the most impressive success stories of the 1990s and currently generates more than $100 Billion a year in subscriber revenues alone. Its impressive growth rates are once again attributed to soaring global markets and the sustained penetration of new emerging markets. In all the markets it has been starting to see a widespread take-up of a host of GSM value added services, beyond voice usage, including data and text applications. This demonstrates how GSM is an evolving technology that offers exciting new services and opportunities for subscribers. The future is even more exciting, as the development path for the GSM standard is clearly mapped out and presents an exciting era of applications and services that will stretch the bounds of the imagination. It is moving closer and closer to the delivery of third generation services, which will see multi-media applications, internet access and access to real-time video, via GSM-based networks and handsets. This will ensure that GSM continues to be the standard of choice and heralds continued massive customer growth in the years to come. The Emirates Telecommunication Corporation Etisalat: The UAE has a prominent status in the field of telecommunications as its achievements are reaching the quality and standards of the developed countries. The demands for telecommunications facilities in the UAE are growing at a phenomenal rate. The local Emirates Telecommunications Corporation (ETISALAT) which is 60% state-owned controls this sector and 40% owned by private UAE investors. Since its creation in 1976, Etisalat has increased the number of telephone lines from 50,000 to over 850,000 and plans to raise switching capacity by an annual rate of 100,000. In the UAE, demand for new lines is growing at about 12% per year. Etisalat, motivated by the realization that attractive infrastructure would encourage many businesses to locate in the UAE, has become one of the most profitable telecommunications organizations in the Gulf region and has joined in a number of projects, ranging from a 19,000 kilometers fiber-optic cable to link Europe with South-East Asia. The first stage of the cable link is to lay the so-called Fiber-Optic Gulf (FOG), which will use the most modern submarine technology and provide the UAE with links capable of carrying around 120,000 voice channels at any one time. Etisalat is the name that spells reliable communications in the UAE with global connectivity. Etisalat provides services on a par with the best in the world and has an advanced communications network, which is virtually fault free. All switching systems are digital, common channel signaling system number 7 (SS7) has been introduced, and an analog mobile radio network has been operating successfully for several years. Some of the state of the art services being offered by Etisalat: Telephone Service: This is done through public call offices, pay phones, smart card and credit card operated pay phones, smart card operated pay phones, and others. A report by the Etisalats director general showed that the direct telephone switchboard lines increased by (10 %) lines yearly and totaling 850,000 at the end of 1999. Telephone lines percentage also increased from 29 to 31 for each 100 people which places the UAE in the lead of the Gulf region. The report also indicated an increase of 27.9% in public phones with an amount of 20,000 at the end of 1999 compared to 12,078 in 1995. As far as mobile phones are concerned, the number of subscriptions reached 1.2 million in end of 1999 compared to 128,495 in 1995. As it is roughly one-in-two of the population and 30,000 to 40,000 new phones were being sold each month. Thus Etisalat maintained its leading position among the countries of the region by realizing the highest growth rates of mobile phones at 50 phones for every 100 people. The Global System for Mobile GSM Communication The digital mobile system which gives a new dimension to mobile communications has been in growing demand because of its satisfactory requirements for national mobile radio networks. These are high performance, international compatibility, fully digital operation, and encrypted air-interface. The UAE is one of the first countries in the Gulf region to introduce this service to serve the social and economic developments in the country. One of the main benefits of the GSM, is the ability to use the GSM service on most of the GSM networks around the world, Charges: GSM service connection Dhs 200 once only GSM service subscription Dhs 90 per quarter SIM card Dhs 30 Call charges (Normal Rate) Dhs 0.39/min. 7:00am to 2:00pm and 4:00pm to 12:00am, (For all days of the week) Call charges (Cheap Rate) Dhs 0.21/min. 2:00pm to 4:00pm and 12:00am to 7:00am, (on all days of the week) International Calls Normal IDD rates apply Emirates Internet: The UAEs window to the world offering connectivity to an unlimited number of network, computers, and users worldwide. The Emirates Internet was established in June 1995. The number of Internet subscribed reached over 25,000 by the end of November 1997. Fax Plus: A new fax plus state-of-the-art service with a host of advanced facilities which lets the person operate even without owning a fax machine. Paging Service: This radio paging service enables people on the move to be in touch in an easy and economical way almost anywhere in the UAE. According to Al Ittihad Newspaper, the UAE is ranked 7th worldwide, with 10% of the population using this service. Voice Mail Service: This includes videoconference service, consultation services, and interactive information service. ATM Service: The Asynchronous Transfer Mode (ATM) is a new service launched recently in order to speed up connections to customers. This is a broadband communications technology, which provides a way of transporting data from a wide range of applications using one seamless network. This service is being introduced to cater for the growing needs of education and business in the UAE and as part of Etisalats planning for the future. Satellite A new satellite company called Al-Thurayya Satellite Communications Organization was launched in January 1997. Its capital is worth $25 million and owned 26% by Etisalat, 20% by the Abu Dhabi Investments Company, 10% by the Arab Satellite Communications Organization (Arabsat), and 10% by Bahrain Telecommunications Company (Batelco), and 44% is owned by other Arab government. The company was set up to own and operates the Thurayya satellite system, which will serve the rapidly expanding mobile phone sector. It will cover the Arab states and part of Europe and the Indian sub-continent. The Community: Abu Dhabi City: Abu Dhabi is the capital of the United Arab Emirates. Its population was estimated 850,000 on 1998, with 70% males. The Gross National Product was estimated on the same fiscal year at Dhs. 65,850 per Capita which equivalent to U.S.$ 17,870. The Gross National Private Local Consumer was Dhs 25,040 per capita. The Gross National Government Consuming was Dhs 10,582 per capita. The Gross National Expenditure was Dhs 48,926 per capita. Which can be lead to be one of the highest per capita in the world. Abu Dhabi is very Modern City. Most of its constructions are less than 15 years old. Since it is the U.A.E. capital, it is containing all the headquarters of the Federal Ministries and other government departments and authorities, beside all the oil and gas companies headquarters, more than 63 local and international banks and many regional offices of the multinational companies. In addition to that, Abu Dhabi has One public women university Zayed University, two campuses of Higher Colleges of Technologies and several colleges branches. 2.2 Major Competitors: a) Major Distributors: We have some major mobile phone distributors in the city, such like Emirates Computers, Juma Al-Majed and Jumbo Electronics. If our strategy works, we will have differentiated ourselves sufficiently to not have to compete against these stores. Strengths: national image, high volume, aggressive pricing, and economies of scale. Weaknesses: lack of product, service and support knowledge, lack of personal attention. b) Other Local Stores: There are more than one hundred retail mobile phone Stores in Abu Dhabi city. These tend to be small businesses, owned by people who started them because they liked mobile phones. They are under-capitalized and under-managed. Margins are squeezed as they compete against the major distributors and against each other in an attempt to match prices. The competition based on price more than on service and support. When asked, the owners will complain that the major distributors squeeze margins and customers buy on price only. They say they tried offering services and that buyers didnt care, instead preferring lower prices. We think the problem is also that they didnt really offer good service, and also that they didnt differentiate from the major distributors. Moreover they are depending in the gray market. 2.3 Comparative Advantages: The marketing of mobile services to business users, and more recently to consumers, has resulted in spectacular growth in the number of subscribers in Gulf Area. Operators now face the challenges of rising customer quantity, the prospect of declining revenue per subscriber, and the scrutiny of performance by investors. Achieving success in these new market conditions calls for a change in strategy from mobile operators a fresh approach to marketing, distribution and customer service to attract more new customers whilst retaining existing customers and protecting future revenue. The buyers understand the concept of service and support, and are much more likely to pay for it when the offering is clearly stated. There is no doubt that we compete much more against all the box pushers than against other service providers. We need to effectively compete against the idea that businesses should buy mobile phones as easy and friendly appliances that dont need ongoing service, support, and training. Our focus group sessions indicated that our target professional users think about price but would buy based on quality service if the offering were properly presented. They think about price because thats all they ever see. We have very good indications that many would rather pay 10-20% more for a relationship with a long-term vendor providing back up and quality service and support; they end up in the box-pusher channels because they arent aware of the alternatives. Availability of the stock is also very important. The buyers tend to want immediate, local solutions to problems. However, our value proposition has to be different from the standard retail shops. We offer our target customer, who is service seeking and not self reliant, a vendor who acts as a strategic ally, at a premium price that reflects the value of reassurance that sets will work. Moreover, our competitive edge is our positioning as strategic ally with our clients, who are clients more than customers. By building a business based on long-standing relationships with satisfied clients, we simultaneously build defenses against competition. The longer the relationship stands, the more we help our clients understand what we offer them and why they need it. Service and Support Our strategy hinges on providing excellent service and support. This is critical. We need to differentiate on service and support, and to therefore deliver as well. 2.4 Future Products Services: We must remain on top of the new technologies, because this is our bread and butter. For telephone sets, we need to provide better knowledge of cross GSS and WAP technologies. Also, we are under pressure to improve our understanding of direct-connect Internet and related communications. Finally, although we have a good command of accessories, we are concerned about getting better at the integration of technologies that creates fax, WAP, E-mail, and voice mail as part of the mobile Telephone set. 3) Operations: 3.1 Location Premises: Our business is a retail store. Therefore in this type of business the customer will come to it, not the sales person has to go to the customer. It is kind of pulling sales strategy not pushing sales strategy. Thus, the physical location will be the key to success or failure to this business. However, the ideal place for the prospected Showroom, after taking in consideration the locations for the others competitors, will be at the new constructed shopping center in Tourist Club Area at East Side of Abu Dhabi City. As in new shopping center, we will enjoy the being in the summit reputation beside the advantage of parking lot availability, which has become a great problem in the city in these days. The shop will be at the ground floor. To grantee that all the visitors of this particular Shopping Center will have the chance to see the place and they will be aware that a new mobile showroom will be available for them. Furthermore, we can utilize the front of the showroom to demonstrating the products in front of the shoppers, They will see and know what kind of products we are offering before they have even entered to the showroom. The area for the place is suggested to be not less than 100 square meters that can be distributed as the following: Lounge with area of 50 square meter. Two small offices one for the showroom manager and the other for the accountant with area of 6 square meters for each of them. Store with an area of 5 square meters, for the products with necessary cabinets. Service Area of 20 square meters furnituing with necessary tables, counter and cabinets. 3.2 Purchase: Our costs are part of the margin squeeze. As competition on price increases, the squeeze between manufacturers price into channels and end-users ultimate buying price continues. With the mobile phone sets, our margins are declining steadily. It is being squeezed to more like 13-15% at present. In the main-line accessories a similar trend shows, with prices declining steadily. In order to hold costs down as much as possible, we concentrate our purchasing with Nokia Regional Office in Jabel Ali, which offers 30-day net terms and overnight shipping from the warehouse at Jabel Ali in Dubai. We need to concentrate on making sure our volume gives us negotiating strength. Moreover, In accessories and add-on we can still get decent margins, 25% to 40%. 3.3 Resources: a) We are going to have four major employees: Employee Responsibilities Manger Supervising and Purchasing affairs Sales Lady Sales Affairs Technician Workshop Affairs Accountant Accounts and Bookkeeping We are in need for very little equipment to run the project; this equipment will be bought. As no trend in United Arab Emirates to rent such equipment. 4) Management: The management in the our firm believes very strongly that relationships should be forthright, work should be structured with enough room for creativity, and pay should be commensurate with the amount and quality of work completed. 4.1 Management Structure: Owner Manager Accountant Sales Lady Technician 4.2 Professional Services Employee Training: A) Legal Affairs: Especially in the beginning, therefore we have already negotiated with a very respectful Advocate office in Abu Dhabi City, who is having a good experience in the commercial and civil affairs. He will take care for all the Legal Affairs, including Renting Contract, Maintenance Contract, and Labor/Employee Contracts, Revising the purchasing and banking agreements, etc. B) Accounting Procedures: The financial information is too essential for an well-organized business firm. Therefore a bookkeeping system has to be maintained to include all the account procedures. Moreover, all the payments to be made preferably by checks, and not by cash. The daily sales to be deposited in the bank next working day. However to organize the purchasing of the goods, They would be imported by the banks letter of credit (L.C.) only. C) Insurance Expenses: Our mobile phone showroom should insure the business along with its stock. As our business requires insurance for such robbery crimes or thefts. Further, we will insure our staff. We can estimate the insurance premium at Dhs. 6,000 for the First year. As revenue increases in the second and third year of Business. D) Banking Affairs: As the purchasing of the main product will be from Jabel Ali warehouse of regional company of Nokia, therefore the financing of such deals should be on Letter of Credit (LC). We will intend to open two current accounts with two different banks, which will give us more flexibility in the finance procedures. Employee Training: We will have only four staff. These staff will hire them, with sufficient experience in the relative field. Therefore, no training is mainly required at the beginning. However, the regional office of Nokia in Jabel Ali Free Zone, they are organizing such training session, whenever new product is introduce to the market. Therefore we are planning to send our technician to these training session whenever they will be made available. 4.3 Risks Plans to Minimize: There are some factors that will affect severely on the growing of our proposed business, such like: Customer is looking into factory guarantee for replacement the defected sets. Since we are purchasing directly from the regional office in Jabel Ali free zone. Therefore, Nokia corporation will grant us immediately this kind of warranty. However some other retail shops are buying their product from the gray market in Dubai. In this case, they can not offer any kind of grantee in their products. Moreover, we are attending to put this information on all of our advertising campaigns and sale brochures. Usually customers are insisting in buying only the original spare parts and accessories (which are coming from same manufacture). Therefore we are going to offer only original spare parts and accessories to gain the customer satisfaction. 4.4 Implementation Schedule: Activity Deadline Required Time Start Date Renting The Space Jan 31,2001 One month Jan 2, 2001 Decoration Mar. 31, 2001 Two Months Feb 1, 2001 Hiring the Staff Mar. 31, 2001 One month Mar. 1, 2001 Furnishing April 30, 2001 One month April 1, 2001 Importing the goods April 30, 2001 Two Months Mar. 1, 2001 Grand Opening May 1, 2001

Fashion media communication

Fashion media communication â€Å"Twenty years from now you will be more disappointed by the things that you didnt do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.†- Mark Twain All my life I have dared to go that extra mile to achieve whatever I have wanted. Now that I have become a part of this industry I am living my dream. Fashion and Style are not mere words but an intrinsic part of todays life. Fashion according to me has limitless possibilities and infinite opportunities for the creativity in an individual. It has a wide spectrum, and still a wider scope for experimentation to express that creative urge. Today fashion has acquired global standing. Its language imbibes in itself a blend of cultures. Fashion is the great leveler, the harmonizer. Fashion is the fusion of artistic tastes, its eloquence may be simply elegant or classic. Whether one feels identified to fashion or not, being indifferent to its massive attack is inevitable. Having had the opportunity to study in one of the most prestigious fashion institutes in the country I have been able to imbibe in me the intricate nuances and skills of the fashion world. But I believe in maintaining an explorative attitude as life is a learning process hence I am keen on exploring other dimensions in this field. The various Industry visits which were a part of my curriculum during my graduation and the internship at one of the leading export houses of India aided me to interface between design and technicalities of production and understand the different arenas of the fashion industry. I also had the opportunity to promote the arts and crafts of India by undertaking projects in the cluster developments of the country. I have a flair for designing and the ability to maximize the resources in hand and the confidence and desire to make a name for myself in the field of Fashion Media and communication. The Fashion Design degree from the National Institute of Fashion Technology has instilled in me high levels of creative awareness. An accentuated penchant for excellence gives me the required patience, which is a prerequisite in the field. I do not get bogged down by deadlines; rather I keenly look forward to meet them. Designing and production are certainly not the end of the design process, with promotion of the fashion products being an equally important part which depends mainly upon the creative use of the diverse media involving communication techniques. My bachelors education in Design has endowed me with lasting inputs in areas like Design Process, Fashion forecasting, Product development, Graphic Design, Styling, Fashion management and branding which I believe will help me to further strengthen my abilities and develop in me the art and acumen to carve a niche for my self in the field of Fashion Media and use the appropriate tools to market fashion as the product of artistic creativity. I desire to become a student at your highly acclaimed institute to polish my skills which I inculcated during my graduation through perseverance and dedication and   focus on the core concept of fashion as an inherent part of our society with the objective of making people aware of the importance of fashion as a way of life. I see HE Diploma (Fashion Media and Communication) offered at the London College of Fashion as a means for enabling me the high expertise and skills required in this field. But most importantly, I see it as a means of evolving my own personality and outlook about the fashion world and directing my energy and knowledge towards the efficient and meaningful culmination of my career objectives.Through this course I would want to focus and develop in me the ability to be part of Fashion Media, and use the appropriate tools to project and market fashion as the right mix of artistic creativity and business. I believe in expression and I have chosen fashion as my medium of self expression and would like to use fashion media and communication as a platform to realize my dreams. I strive to be the best, trained by none other than the best. As Archimedes once said â€Å"Give me a firm place to stand, and I will move the earth†.

The Pros and Cons of Postponing Childbearing :: Pro Con Essays

The trend to postpone childbearing has resulted in many children having older parents. What do you see as advantages and disadvantages for these children? What benefits and problems might result for parents being older? Advantages for children: -their parents are more relaxed -their parents have more money -their parents are wiser and can teach them more about life Advantages for parents: -they have the means to support the kids -they don't have to miss out on the fun of being young -they are ready to settle down -they are more patient and relaxed with the children -they will have someone to take care of them when they are old Disadvantages for children: -their parents are old and less energetic -their parents do not related as well with them as if they were younger -they may be embarrassed of their parents being old, especially during adolescence -their parents may die and get sick before the children are mature enough to deal with it -they probably wont get to know their grandparents Disadvantages for parents: -Retirement might not be as relaxing -their health may fail before they are done raising their children -their children may be embarrassed of them Write a brief letter to a new parent in which you describe information about games to play with the baby which will reveal the perceptual abilities of the baby. Base your games on current research and tasks from the Brazelton Scale. Dear New Parent,   Ã‚  Ã‚  Ã‚  Ã‚  Based on current research and tasks from the Brazelton Scale, I would like to recommend games to play with your new baby. These games will reveal the perceptual abilities of the baby. Read books to the baby with simple black and white pictures. Repeat the book checking the baby's responses to your voice and the pictures in the book. Have a rattle for the new baby. Play with the rattle and check the baby's response to the rattle. Reading a story to the baby will also check its response to inanimate visual and auditory stimuli. Play peek-a-boo with the baby. This will test the defensive movements of the baby (place your hands over the baby's eyes as well). As the baby grows older, you can read more visually stimulating books. Eventually, you need to let your baby make its own gaming decisions. Plan a one-week school lunch program for young children based upon information presented in Chapter 6. Monday Grilled Chicken, (skinless and boneless) Baked potato (free of butter and sour cream) Green beans or broccoli Skim milk or chocolate skim milk

Affirmative Action Essay -- Race Racism

As a Christian, I believe in trying my hardest to empathize with those in suffering and oppression to the best of my all to human ability. If I am honest with myself and God, more often than not I fail. My experiences in History 313: Black American History, have left an indelible impact on me. One of the ongoing themes in our readings, lectures, videos and discussions has concerned Christianity and the Black American experience. Thus, I thought it fitting to write this paper looking at affirmative action through a Christian perspective. Looking at affirmative action’s original intent and ultimate goals from a Christian perspective is extremely fruitful because it allows honest discussion to take place without fear of partisan bias or special privilege for one race over another, which in turn makes it easier to talk about practical solutions. Before I say anything else, I would like to say three very important things. First, I am not African-American. Second, I believe all people are people. And third, I in no way, shape or form represent all Christian views on this topic. Speaking for all Christianity is beyond my ability no matter what the topic. My experiences are just like anyone else’s in that they are unique, but limited. Thus, I can only speak of being Christian personally in America. And even then, I cannot speak for all of American Christianity because I only know what it feels like to be an American Christian with German, Norwegian and Swedish blood running through my veins. However, if I employ empathy and compassion I can have at least some idea of the suffering that exists when it occurs to someone besides myself, especially since my own spiritual journey has been anything but smooth. And though ... ...re much to big to be fixed by a short essay. As mentioned before I am not African-American. Thus, I do not consider my thoughts authoritative on this subject. Still, I believe that people, regardless of the color of our skin, our willing to do as Jesus did and forgive one another for past transgressions and replace hostility with love for the sake of a brighter future. James Baldwin urged his readers to, â€Å"Cease fleeing from reality and begin to change it.† In that spirit I close with a quote from a speech given by Robert F. Kennedy on the night that Martin Luther King Jr. was tragically and unnecessarily shot and killed. Let us dedicate ourselves to what the Greeks wrote so many years ago: to tame the savageness of man and make gentle the life of this world. Let us dedicate ourselves to that, and say a prayer for our country and for our people. Affirmative Action Essay -- Race Racism As a Christian, I believe in trying my hardest to empathize with those in suffering and oppression to the best of my all to human ability. If I am honest with myself and God, more often than not I fail. My experiences in History 313: Black American History, have left an indelible impact on me. One of the ongoing themes in our readings, lectures, videos and discussions has concerned Christianity and the Black American experience. Thus, I thought it fitting to write this paper looking at affirmative action through a Christian perspective. Looking at affirmative action’s original intent and ultimate goals from a Christian perspective is extremely fruitful because it allows honest discussion to take place without fear of partisan bias or special privilege for one race over another, which in turn makes it easier to talk about practical solutions. Before I say anything else, I would like to say three very important things. First, I am not African-American. Second, I believe all people are people. And third, I in no way, shape or form represent all Christian views on this topic. Speaking for all Christianity is beyond my ability no matter what the topic. My experiences are just like anyone else’s in that they are unique, but limited. Thus, I can only speak of being Christian personally in America. And even then, I cannot speak for all of American Christianity because I only know what it feels like to be an American Christian with German, Norwegian and Swedish blood running through my veins. However, if I employ empathy and compassion I can have at least some idea of the suffering that exists when it occurs to someone besides myself, especially since my own spiritual journey has been anything but smooth. And though ... ...re much to big to be fixed by a short essay. As mentioned before I am not African-American. Thus, I do not consider my thoughts authoritative on this subject. Still, I believe that people, regardless of the color of our skin, our willing to do as Jesus did and forgive one another for past transgressions and replace hostility with love for the sake of a brighter future. James Baldwin urged his readers to, â€Å"Cease fleeing from reality and begin to change it.† In that spirit I close with a quote from a speech given by Robert F. Kennedy on the night that Martin Luther King Jr. was tragically and unnecessarily shot and killed. Let us dedicate ourselves to what the Greeks wrote so many years ago: to tame the savageness of man and make gentle the life of this world. Let us dedicate ourselves to that, and say a prayer for our country and for our people.